We want small businesses to thrive.
Our “why” is simple. We believe that small businesses are the key to a thriving society. That’s why we want to help make sure that your’s thrives.

Why did we start Lawn Care Launch?
Because Small Businesses are the Key to a Thriving Society:
- They allow individuals to invest into something that matters to them.
- They employ almost 50% of the U.S. workforce.
- They allow wise business owners to buy back their time.
When small businesses thrive, so do the owners, team members, customers, and families they affect.
That's why we started Lawn Care Launch.
LCL Leadership Team

Joey Coberly
Lawn Care Launch Mastermind
Biggest business lesson I’ve learned:
Collaboration happens at the top; competition happens at the bottom.
An embarrassing moment in life:
Not knowing who Pink Floyd was in front of my senior class in high school
Why Lawn Care?
I like the people.
Quote that fires me up:
“Someone is sitting in the shade today because someone planted a tree along time ago.”
When I’m not working, I’m:
Wakeboarding, hanging with family, reading books

Kevin Salters
Lawn Care Industry Guru
Biggest business lesson I’ve learned:
Create value and you won’t have to worry about success.
An embarrassing moment in life:
Slapping my brother-in-law’s dog’s face. (It’s a long story).
Why Lawn Care?
Down to earth, good clients
Quote that fires me up:
Anything Jordan Peterson.
When I’m not working, I’m:
Bugging my husband, NOT cooking, playing with my kids, & finding my next cup of coffee

Megan Coberly
Captain of the Ship
Biggest business lesson I’ve learned:
Create value and you won’t have to worry about success.
An embarrassing moment in life:
Slapping my brother-in-law’s dog’s face. (It’s a long story).
Why Lawn Care?
Down to earth, good clients
Quote that fires me up:
Anything Jordan Peterson.
When I’m not working, I’m:
Bugging my husband, NOT cooking, playing with my kids, & finding my next cup of coffee

Stephanie Thompson
Marketing Fanatic
Biggest business lesson I’ve learned:
Surround yourself with people who have done it before and who are willing to teach you how to do it again.
An embarrassing moment in life:
Laughed so hard I peed myself… as an adult… (Let’s keep this between you and me, please?)
Why Lawn Care?
Authentic, hard working lawn care business owners (and my brother-in-law is one of those)
Quote that fires me up:
“Action creates motivation.”
When I’m not working, I’m:
Working out, cooking, spending time with family
By combining financial management, mentorship, and marketing, we can help your business grow.
When you get access to Lawn Care Launch, you can finally…
Understand whether you are profitable or not.

Act on a marketing plan that works.

Join a community of lawn care business owners.

1. Get Access
As soon as you join Lawn Care Launch, you’ll get access to Joey’s Pricing Framework, “Taxes 101 for Lawn Care Businesses” by Sheila Chaplin, and the “Lawn Care Launch” Community of lawn care business owners from all over the United States.
2. Build Solid Foundations
After a quick onboarding call, we will begin working on your bookkeeping clean-up and a brand new website for your business.
3. Grow with Ongoing Support
After your foundations are laid, we will provide ongoing support in the areas of mentorship, financial management, and marketing to guide you as you grow your business.